Business is all about Bottomline - not for this legend...who mends the heart on top - Meet Dr. DEVI SHETTY

Dr. Devi Shetty

My admiration for this man is inexplicably intricate to explain !

Meet the guy who made it possible for a normal man to have a heart surgery.

This man will make you sit and think about all the corporate rhetorics you have ever gone through..it will tell you to re-look at your accounting skills ...

and the best part - it might just remind YOU about WHO you are and what HUMAN SPIRIT is capable of

what sets him apart his sheer spirituality in business!! he uses the "scale" of his operations to "optimise" the cost for poor and poorer still!!!

(photo courtsey - ref:http://www.virtualbangalore.com/Ppl/PplDrDevi.php

THE MAN who is an inspiration

THE MAN who has been chosen by divine to represent itself in human form and give a glimpse of what divinity is capable of ....

He has ideated things like an insurance coverage with premium of INR5 for poor Indians and he has a vision of having a heart centre in the remotest town and village of India, he is also into surgeries by using video conferencing technique

i am not able to contain in words my sheer admiration for this mind-boggling personality

my SALUTE to him!!

check this out - (article source - IBNLive)

A heart surgery here costs Rs. 110,000, much less than what it costs elsewhere. Even so, you pay the full price only if you can afford it. Many don’t pay at all. In 2008, out of 6,088 heart surgeries at the Bangalore centre, only 1,232 were fully paid for. Yet, the hospital makes a tidy profit. The Narayana Hrudyalaya group had a turnover of close to Rs. 300 crore in 2008-09, up from Rs. 150 crore in the previous year.

==========================================================================

It’s not for nothing that patients come here in droves. It has an impossible-sounding success rate of 95 percent and charges a fraction of what other heart hospitals do. The charismatic Dr Devi Shetty, the hospital’s founder, has been relentlessly pursuing a mission: To make world-class healthcare affordable to the masses. “Hundred years after the first heart surgery was done, only 8 percent of the world’s population can afford it,” he says, quickly pointing out that this is a five-year-old statistic and today we might be worse off. “What happens to the rest?” asks Shetty.

===========================================================================

Before Devi Shetty, it was considered impossible to drive down costs to such levels; even now, no one has been able to replicate this. Top-flight management researchers want to understand how Shetty does it. “The mortality rate in Narayana Hrudyalaya is much lower than in New York State for similar kinds of heart disease,” says University of Michigan’s C.K. Prahalad. The hospital has been discussed extensively in his 2004 bestseller, The Fortune at the Bottom of the Pyramid. It has also become a case study at Harvard Business School. Adds Kokila P. Doshi, professor of Economics at University of San Diego’s business school, “Till now the trend was that government serves the poor. Shetty has shown that private enterprise can serve the poor profitably.”

===================================================================================

ref:http://www.virtualbangalore.com/Ppl/PplDrDevi.php

His list of achievements is incredible to say the least. He is the first heart surgeon in India to venture into neo-natal open-heart surgery. He performed the first open-heart surgery in the world to close a hole in the heart with the help of a microchip camera. He used an artificial heart for the first time in India and performed the first surgery in India using the blood vessels of the stomach to bypass the blocked arteries of the heart.

The list is in fact endless. He also performed Asia’s first dynamic cardiomyoplasty operation/ Dr Shetty's another claim to fame is his effort in reducing the cost of heart operations. The package pricing system devised by him has made heart surgery affordable to the common man. He is also responsible for introducing the concept of assembly line heart surgery, which aims at reducing the cost of surgery and achieving zero mortality.

But everybody will agree that his greatest achievement has been his work with children. He operates free for kids under twelve, and of his 13000 operations in a 16 year career span, over 5000 operations were on children. For him, compassion is the biggest thing in life. He has gone on record many times to say that, “If I am given a choice I would like to treat only poor patients. But unfortunately the economic reality does not allow me to do that

If you want to read further and revel in the beauty of human spirit..go on ...type his name in google and spend some time with this man.....who for me is a Mahatama (Gandhi) reborn....